Winning the Referral Game
Winning the Referral Game is an easy read and leads the reader through Genie Fuller's winning game plan. Each chapter includes Genie’s observations working with literally thousands of successful business people applying these skill-sets. The book also contains hundreds of stories that illustrate how these professionals and sales executives have creatively employed Fuller’s winning process. Also, scattered through out the book are small icons depicting both the “can-do attitudes” as well as the “won’t try attitudes” so you gain insights into behaviors that may be preventing you from acquiring your revenue goals. With all these pertinent details, you will feel that Genie is right there leading you through her winning process. This book will give you the tools to dramatically increase revenue through referral prospecting on steroids.
Spend the time to complete the suggested exercises to master generating profitable referrals and establishing your own “Board of Advocates” for a continuing stream of qualified prospects. Analyze your own referral activity and personalize the activities to fit your style and schedule.
Winning the Referral Game teaches you how to generate the lucrative referrals that produce larger, easier sales and increased revenue . It is a must read for everyone whose business development thrives on highly-qualified referrals.
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